Hodge Bank content strategy
The task
Content audit – Conduct an audit to review the content hierarchy, CTA, content, site structure and heading structure across Hodge Bank’s website. Present the findings in a report with recommended actions.
Content strategy – Create a content strategy for the next 3 months (Jul-Sep). Propose 12 new content types in total.
Content briefs – Based on the content strategy, create 4 detailed content briefs for each month (12 in total covering Jul-Sep).
What I did
Content strategy
Completed an in-depth content audit of the key landing pages on Hodge Bank’s website to review the:
- Hierarchy
- CTA’s
- Content
- Site structure
- Heading structure
Presented the findings in a report, detailing key opportunities and recommendations for change.
Content audit
Created a 3-month content strategy for Hodge Bank’s Personal website. Each month included 4 proposed content types, with details including the topic, primary and alternative keywords, and the type of page.
I used Semrush for keyword research and competitor analysis to identify content opportunities. I also took some findings from my earlier content audit to inform new content.
Content briefs (in progress)
I’m currently writing 12 detailed content briefs in line with the 3-month content strategy that I have proposed. Each brief will include:
- H1 to be used for the content
- H2 titles to be used in the content
- Call to Actions
- Recommended titles
- Recommended links
- Internal links
- Meta data
- Recommended word count