Money-saving hub

Money-saving hub

Money-Saving Hub User need: After researching the cost of living crisis in subject areas that were relevant to Confused.com’s products, I found that users were looking for ways to save on insurance, as well looking for help, funding, savings tips and more...
Principal checkout journey

Principal checkout journey

Search engine optimization (SEO) is a crucial part of any digital marketing strategy. One of the most important aspects of SEO is copywriting. Writing optimized content can help increase a website’s visibility on search engine results pages (SERPs), drive more...
Accessibility page

Accessibility page

In the world of marketing and branding, the tone of voice is a critical element in defining a brand’s personality and conveying its message to the audience. The tone of voice is the style of communication that a brand adopts to engage with its customers and prospects....
Tools and calculators

Tools and calculators

Tools and calculators Goal – Redesign the tools and calculators on site to make them more user-friendly, accessible, and informative. Identify the main problem areas and develop a plan to address them. The problem We had a very disorganised workflow for the...
Money-saving hub

Money-saving hub

Content design is a critical aspect of creating engaging and effective online content. In today’s digital age, content is king, and designing it well is crucial to ensure that it captures and retains the attention of the target audience. Content design involves much...